YOU BECAME A COACH TO CHANGE LIVES.
NOT TO BECOME A FULL TIME MARKETER.
You’re great at what you do. But between posting on social media, figuring out your CRM, writing emails nobody opens, and trying to "build a funnel" — your actual coaching gets squeezed into the margins. What if your marketing system worked as hard as you do?
HERE’S WHAT’S ACTUALLY HAPPENING
You didn’t sign up for this. You signed up to help people break through, level up, and find clarity. But instead, you’re spending your mornings wrestling with technology and your evenings wondering where your next client is coming from. Sound familiar?
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You’ve cobbled together a tech stack from YouTube tutorials and free trials — and none of it talks to each other.
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You’re posting content daily but it’s not converting into discovery calls.
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You built an email list, but you have no idea what to send them or when.
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You know you need automation, but every time you sit down to set it up, you feel like you need a PhD.
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You’re watching other coaches grow — and wondering what they know that you don’t.
Other coaches didn’t figure out marketing alone. They got help.
WE HELP COACHES BUILD MARKETING THAT RUNS WITHOUT THEM.
We’re Southpaw Media — a lifecycle marketing agency built specifically for coaches, consultants, and educators who are too busy helping people to also become marketing experts. We’ve spent 15+ years in the trenches of CRM architecture, email marketing, automation, and personalization. We've helped coaches and consultants like The 10.24 Project. Design Futures and The Movement Doctor build marketing systems that help them connect with the right customers.
As a StoryBrand Certified Guide, we start with your message — making sure it’s clear enough that your ideal clients instantly understand how you help them. Then we wire that message into every system, email, and touchpoint so nothing gets lost in translation. We speak coach. We speak tech. And we translate between the two.
3 SIMPLE STEPS TO BETTER ENGAGEMENT
BOOK A DISCOVERY CALL
Tell us where you are and where you want to be. No pitch, no pressure — just an honest conversation about what’s working and what’s not. Think of it like a free diagnostic before we pop the hood.
GET YOUR CUSTOM ROADMAP
We’ll audit your current systems — your CRM, your email, your automations, your client journey — and build a prioritized plan that matches your budget, your timeline, and your goals.
LAUNCH & GROW
We build, test, and optimize your marketing ecosystem. You get back to coaching while your pipeline fills itself. We don’t just hand you a playbook and disappear — we stay in the trenches with you.
TWO SERVICE PACKAGES FOR COACHES
THE COST OF FIGURING IT OUT ALONE
Every month without a connected marketing system costs you clients. While you’re Googling "how to set up email automation," your ideal clients are booking with coaches who made it easy to say yes.
The DIY approach isn’t free — it costs you time you could spend coaching, energy you could spend on your craft, and revenue that’s walking out the door to competitors with better systems.
The coaching industry is projected to hit $10 billion by 2032. The coaches who win won’t be the ones who figured out Zapier.
They’ll be the ones who invested in systems that work while they sleep.
IMAGINE THIS INSTEAD
You wake up to three new leads in your CRM — already nurtured, already warm, already familiar with your approach. Your calendar has two discovery calls booked for the afternoon. Your email sequence went out at 6 AM and you didn’t touch a button. Y
our clients rave about how seamless the experience feels from the moment they find you to the moment they sign. Your referral system runs in the background, turning happy clients into your best marketing channel.
That’s not a fantasy. That’s what a connected lifecycle marketing system does. That’s what we build.
FREQUENTLY ASKED QUESTIONS
Q1: HOW MUCH DOES IT COST TO WORK WITH SOUTHPAW MEDIA?
Our coaching-focused engagements start at $2,000/month for foundational work. We offer three tiers based on where you are and where you want to go. The best way to find out what fits is to book a free discovery call.
Q2: I'M A SOLOPRENEUR WITH A SMALL LIST. IS THIS FOR ME?
Absolutely. In fact, this is the best time to get your systems right — before your list grows and bad habits become expensive to fix. We work with coaches at every stage.
Q3: WHAT SYSTEMS DO YOU WORK WITH?
We’re certified in HubSpot, HighLevel and Eloqua. If you already have a platform, we’ll help you optimize it... or we'll help you find the right fit. If you need one, we’ll recommend the best ecosystem for you.
Q4: HOW LONG UNTIL I SEE RESULTS?
Most coaches see measurable improvements in the their time back and email engagement in 30-60 days of launching their new system. The compound effect builds from there — think of it like interest on a savings account. Our goal is that every coach achieves a 3;1 return on investment after working with Southpaw Media within a calendar year.
Q5: DO YOU WRITE CONTENT FOR ME?
Not entirely. We'll help guide content, but ultimately your subject matter expertise will come from you. However, we will help write and build your email campaigns, automations, and core marketing assets. For ongoing content like social media posts or podcast promotion, we can guide a strategy and recommend a social-specific partner.
Q6: WHAT IS STORYBRAND AND HOW DO YOU USE IT?
StoryBrand is a proven messaging framework created by Donald Miller that positions your customer as the hero and your brand as the guide. As a StoryBrand Certified Guide, we use this framework to clarify your message before we build your systems — so every email, landing page, and automation speaks directly to what your ideal clients care about.
