YOUR PERSONALIZATION LACKS DEPTH
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Most marketing teams already know the frustration:
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Campaigns that check every demographic box but still fall flat.
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Personas that look great on a slide deck but don’t reflect how people actually make decisions.
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Engagement metrics that stay stagnant no matter how much budget or effort you throw at them.
If you’re a business leader, CMO, or marketing director, you’ve likely asked yourself: Why aren’t these campaigns resonating? ​​
CUSTOMERS CRAVE PERSONALIZED EXPERIENCES
THE PRIMAL PERSONA FRAMEWORK - A SIMPLE WAY TO CONNECT WITH YOUR CUSTOMER'S "WHY."
Personalization shouldn’t stop at demographics or job titles. Real engagement comes from understanding the emotional drivers behind decisions. Buying decisions aren't just made with your head; they take heart.
The Primal Persona Framework (PPF) is our proprietary approach to audience mapping that goes beyond the surface. Rooted in Mike Foster's Seven Primal Questions and backed by 15+ years of MarTech expertise, this framework identifies the core emotional needs your audience is asking around belonging, success and purpose. Then we craft messaging, campaigns, and journeys that actually connect and convert.